Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value
Forrester Research, Inc. (FORR)
Last forrester research, inc. earnings: 2/13 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations:
phx.corporate-ir.net/4v6l.url
Company Research
Source: Business Wire
Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and investment into measurable business impact. One of the key factors holding businesses back is low artificial intelligence quotient (AIQ) — Forrester’s measure of AI aptitude — with many employees lacking a clear understanding of how to use AI. Other barriers include an overemphasis on productivity-focused use cases, difficulty measuring impact, and siloed adoption within individual functions.While these challenges can leave firms frozen in doubt or indecision, the wait-and-see approach to AI adoption is no longer viable. To unlock AI’s full potential, organizations need to focus on four key areas: Define the business outcomes and success metrics for what they want AI to achieve; identify specific use cas
Show less
Read more
Impact Snapshot
Event Time:
FORR
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
FORR alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
FORR alerts
High impacting Forrester Research, Inc. news events
Weekly update
A roundup of the hottest topics
FORR
News
- Workers are feeling AI anxiety — and that they might be training their replacements [Yahoo! Finance]Yahoo! Finance
- Workers are feeling AI anxiety — and that they might be training their replacements [Business Insider]Business Insider
- Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North AmericaBusiness Wire
- CBTS Unveils Forge AI, Setting a New Standard for AI-Ready Infrastructure [Yahoo! Finance]Yahoo! Finance
- Forrester: Asia Pacific Tech Spending Expected To Grow 9.3% In 2026, But Rising Costs And Regulations Will Impact Real GrowthPR Newswire
FORR
Earnings
- 2/12/26 - Beat
FORR
Sec Filings
- 4/2/26 - Form 4
- 4/2/26 - Form 4
- 4/2/26 - Form 4
- FORR's page on the SEC website