Forrester’s 2026 B2C Marketing, CX, & Digital Business Predictions: One-Third Of Brands Will Erode Customer Trust Through Self-Service AI
Forrester Research, Inc. (FORR)
Last forrester research, inc. earnings: 2/13 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations:
phx.corporate-ir.net/4v6l.url
Company Research
Source: Business Wire
CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third of companies will harm experiences with frustrating AI self-service. The pressure to cut costs will cause companies to deploy customer-facing genAI chatbots and virtual agents prematurely — and in contexts where they’re unlikely to succeed. This will erode the brand and customer experience, harming both customer acquisition and retention. As customers’ expectations continue to rise and tolerance for surface-level efforts fades, trust and value will become the guiding beacons for consumer marketing, customer experience (CX), and digital leaders.Forrester’s Predictions reports deliver forward-looking insights into signals and trends that empower business leaders and their teams to think beyond conventions an
Show less
Read more
Impact Snapshot
Event Time:
FORR
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
FORR alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
FORR alerts
High impacting Forrester Research, Inc. news events
Weekly update
A roundup of the hottest topics
FORR
News
- Make Money By Helping Clients Spend Less [Forbes]Forbes
- Confluent Named a Leader in Streaming Data Platforms [Yahoo! Finance]Yahoo! Finance
- SAFE Acquires Balbix, Creating the Ultimate AI-native Platform for Unified Cyber Risk & Exposure Management [Yahoo! Finance]Yahoo! Finance
- Forrester Announces Call For Nominations For Its 2026 North America B2B AwardsBusiness Wire
- Absorb Software Named a Leader and Top-Ranked in Strategy Category in Learning Management Systems and Experience Platforms by Independent Research Firm [Yahoo! Finance]Yahoo! Finance
FORR
Earnings
- 10/30/25 - Beat
FORR
Sec Filings
- 12/4/25 - Form 4
- 11/10/25 - Form 10-Q
- 10/31/25 - Form 8-K
- FORR's page on the SEC website