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Stock impact report

SiriusXM to sell YouTube audio ads exclusively in US [Yahoo! Finance]

Liberty Media Corporation - Series C Liberty Formula One (FWONK) 
Last liberty media corporation - series c liberty formula one earnings: 2/28 09:43 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.libertymedia.com/releases.cfm?view=all
Company Research Source: Yahoo! Finance
YouTube is stepping up efforts to monetize its growing podcast and music listening base, creating new advertising opportunities beyond ?traditional video ads. • ?The partnership with the audio entertainment provider gives advertisers access ?to YouTube's audio-advertising inventory, including podcasts, music and talk content through SiriusXM Media. • ?Advertisers can ?purchase YouTube ?audio ads alongside SiriusXM ?Media's existing audio inventory, including SiriusXM, Pandora, and podcast and streaming networks. • The ad buying and delivery will be powered by AdsWizz ad tech platform. • "By ?partnering with SiriusXM Media, ?we are making it ?easier than ?ever for advertisers to tap ?into these high-attention moments," ?said Romana ?Pawar, senior director of product, YouTube Ads. • The new buying option is ?expected ?to be launched this fall. (Reporting by ?Harshita Mary Varghese in Bengaluru; Editing ?by Sahal Muhammed) Show less Read more
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