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0 0 0.000362056480810934 0.000362056480810934 0.00253439536567706 0.00268283852280961 0.00651701665459811 0.00271542360608252
Stock impact report

Pinterest CMO Andréa Mallard Departs [Yahoo! Finance]

Gap, Inc. (The) (GAP) 
US:NYSE Investor Relations: greatatlanticinc.com
Company Research Source: Yahoo! Finance
Mallard joined Pinterest in 2018 from Gap Inc. brand Athleta. The company confirmed her departure to ADWEEK but did not yet share plans for her replacement. "We are grateful for Andrea's contributions and impact at Pinterest,” said a Pinterest spokesperson. They added: “Under her leadership, our marketing and brand campaigns became best in class. We wish her the best of luck in her next chapter.” During her tenure, ADWEEK Brand Genius honoree Mallard expanded her remit to include external communications. She built Pinterest's global marketing function from scratch , steering the brand through its 2019 IPO and the COVID-19 pandemic. The marketer also helped reposition Pinterest as a positive, inspiration-led alternative to traditional social media feeds, and launched tentpole initiatives, including its yearly Pinterest Predicts trends report and flagship advertiser showcase, Pinterest Presents. These efforts resulted in Pinterest sharpening its cultural relevance among Gen Z Show less Read more
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