Johnston & Murphy Declares It's ‘Not Your Dad's Shoe Company' in New Campaign [Yahoo! Finance]
Genesco Inc. (GCO)
Last genesco inc. earnings: 3/12 06:50 am
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Source: Yahoo! Finance
In a new campaign called “'Not Your Dad's Shoe Company,” the Genesco-owned footwear brand is telling consumers that it's no longer just a place for dress shoes. More from Footwear News Keen Recommits to Making the 'World's Cleanest Shoes' Keds Highlights Champion Sneaker With New Campaign Featuring Christy Turlington Burns and Her Daughter Grace Burns Developed by creative agency Wolfgang, the company sees this new campaign as a “strategic pivot” to broaden Johnston & Murphy's appeal, aiming to refresh and expand its consumer base while maintaining its core clientele. With a confident and playful approach to the direction, the ad feature generation-spanning talent, representative of the brand's own customer base, in old world settings. The campaign also features a new tagline, “Made for the Moment Since 1850,” which, the company said, “harkens back to the American familial connection that many customers have to the brand while aiming to establish a forward-thinking narrativ
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News
- JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGN [Yahoo! Finance]Yahoo! Finance
- JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGNPR Newswire
- Genesco Inc. (NYSE:GCO) Q4 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- Genesco Inc (GCO) Reports Mixed Fiscal 2024 Results Amid Challenging Retail Environment [Yahoo! Finance]Yahoo! Finance
- Genesco Inc. Reports Fiscal 2024 Fourth Quarter and Full Year Results [Yahoo! Finance]Yahoo! Finance
GCO
Earnings
- 3/8/24 - Miss
GCO
Sec Filings
- 4/5/24 - Form 4
- 4/5/24 - Form 4
- 4/5/24 - Form 4
- GCO's page on the SEC website