JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGN [Yahoo! Finance]
Genesco Inc. (GCO)
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Source: Yahoo! Finance
NASHVILLE, Tenn. April 15, 2024 /PRNewswire/ -- Today, American premium lifestyle brand, Johnston & Murphy reveals its new image campaign titled, 'Not Your Dad's Shoe Company.' Designed to reshape how customers think of the 174-year-old brand, the bold new campaign highlights the company's deep heritage while inspiring audiences to perceive Johnston & Murphy as more than a dress shoe company. The 'Not Your Dad's Shoe Company' campaign is part of a strategic repositioning that leverages the brand's rich legacy while modernizing to remain relevant and breakthrough in today's landscape. Johnston & Murphy tapped creative agency, Wolfgang, to put a fresh lens on the brand that will resonate with an audience that values quality craftsmanship, classic style and enduring value. "Through recent consumer research we discovered a unique opportunity to shift perceptions about our brand," said Johnston & Murphy SVP of Marketing and Ecommerce Jason Dasal. "We have made great strides in expanding
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News
- Johnston & Murphy Declares It's ‘Not Your Dad's Shoe Company' in New Campaign [Yahoo! Finance]Yahoo! Finance
- JOHNSTON & MURPHY UNVEILS NEW LOOK WITH LATEST BRAND CAMPAIGNPR Newswire
- Genesco Inc. (NYSE:GCO) Q4 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- Genesco Inc (GCO) Reports Mixed Fiscal 2024 Results Amid Challenging Retail Environment [Yahoo! Finance]Yahoo! Finance
- Genesco Inc. Reports Fiscal 2024 Fourth Quarter and Full Year Results [Yahoo! Finance]Yahoo! Finance
GCO
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- 3/8/24 - Miss
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Sec Filings
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- 4/5/24 - Form 4
- GCO's page on the SEC website