An average new car cost a record $50,326 in December. Here's why [USA TODAY]
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Source: USA TODAY
Car shoppers paid a record average of $50,326 for new cars in December 2025, according to Kelley Blue Book. The average December price for new cars was up 0.8% over November, according to the group. Kelley Blue Book also said automaker's average manufacturer's suggested retail price was also a record $52,627, which the group said was 1.2% higher than December 2025. Erin Keating, an executive analyst for Cox Automotive, said in a statement that the record high average car sales price can be attributed to a rise in stickers prices, which is common in December, and also a consumer preference for luxury models that is driving transaction totals higher each month. “We typically see elevated prices in December, as the market delivers a strong mix of high-end andluxury vehicle sales,” Keating said. “Last month, nearly 20% of shoppers bought luxury, a peak for 2025 – and that doesn't include the volume of high-end pickups that were snapped up by affluent shoppers.” What was the avera
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