The Four ‘Be's' Of Communicating Layoffs [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Communication is not always about celebrating a company's wins—sometimes it's about navigating sensitive scenarios and decisions that impact people's livelihoods. In industries that have been disproportionately impacted—such as tech, which experienced nearly job cuts in 2024 already—it's essential to build a strong communications strategy that instills confidence and morale among employees, investors and consumers post-layoffs. While each company's position in the market and scale of layoffs will differ, here are four guiding principles to use when building a public relations roadmap that empowers an organization, its employees, and its stakeholders. Be Prepared Layoffs should never be a scramble. When it is, the risk for mishaps, including leaks, disgruntled employee tweets, and more, increases, making it more difficult to course correct. It's important to loop public relations leadership into layoff planning early to ensure they have visibility and input to get ahead of potenti
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