How Business Owners Can Strategically Pick SEO Partners [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
SEO-optimized owned content can make companies discoverable in search results and help them showcase their authority. Additionally, the technical side of SEO, including site architecture and , enables companies to deliver smooth, secure user experiences and, in turn, develop and maintain trustworthy reputations. But due to the some people in the profession use when describing what they do, many business owners seeking SEO expertise don't know how to strategically screen for the right vendors in a crowded industry. If you're a business owner searching for an SEO partner, here are three qualities you should look for. 1. Candor As counterintuitive as it sounds, you may not want to work with an SEO firm that's working with professionals in your exact niche in your area. Why? Competition. Consider this: If you're a dentist in Denver and hire an SEO firm that exclusively works with dentists in Denver, how can you be sure that your SEO strategy will take priority? For every search term
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