Is Marriott (MAR) Quietly Repositioning Its Brand With Luxury Experiences And Franchised Expansion? [Yahoo! Finance Canada]
Goldman Sachs Group, Inc. (The) (GS)
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Source: Yahoo! Finance Canada
At the same time, Marriott is leaning into higher-end and experiential offerings, from wellness-focused luxury concepts to branded residences and fashion collaborations, which could influence how investors assess the depth and resilience of its travel demand. With Goldman Sachs' upgrade as a backdrop, we'll now examine how these shifting views and sector tailwinds affect Marriott's existing investment narrative. Marriott International Investment Narrative Recap To own Marriott, you generally need to believe in the durability of global travel demand and the company's asset light fee model as it scales its managed and franchised footprint. The recent upgrades, including Goldman Sachs' move, reinforce that story but do not materially change the near term balance between its main catalyst of international rooms growth and the key risk of softer RevPAR in certain North American and China segments. The announcement that St. Regis will add a hotel and branded residences in Cairo sta
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