Heineken® 0.0 signs global partnership with Premier Padel, marking its debut in the world’s fastest-growing sport
HEINEKEN N V S/ADR (HEINY)
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Source: GlobeNewswire
Heineken® 0.0 becomes Global Beer Partner of Premier Padel from 2026 Heineken® 0.0’s commitment to enhancing quality socialising aligns perfectly with the sport of padel AMSTERDAM, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport. Heineken® 0.0, a champion of quality socializing, will celebrate padel’s vibrant social DNA by activating at Premier Padel’s events starting in 2026. With its refreshing taste and accessibility, Heineken® 0.0 is a natural fit for padel’s established social community and appeal to wellness seekers. In fact, more than 70% of padel players say they play for the social experience and often continue to socialize after matches—frequently over a beer—making
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