Heineken® Launches New WhatsApp Technology That Swaps Voice Notes for Real Life Conversations Over a Beer
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
Company Research
Source: GlobeNewswire
More than nine billion voice notes are now sent every day, meaning they’ve become a new global symbol of digital distractionThey’re getting longer, more one sided, and killing the art of conversation - some 76% of people globally says voice notes tend to be self-involved and over half even feel that they are replacing IRL connectionsIn a new tech pilot, Heineken® has created a WhatsApp bot in a bid to transform long voice note monologues into real-life chatsApp users who receive voice notes lasting three minutes or longer can exchange them for a free beer - and it comes with a recommendation of local bars to try too AMSTERDAM, Dec. 12, 2025 (GLOBE NEWSWIRE) -- We’ve all been sent voice notes that - instead of offering a quick update - turn into miniature podcasts lasting what seems like forever. In the increasingly digital world we live in, voice notes are turning into yet another distraction that encourages us to bury our heads in our smartphones rather than making real life co
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