Heineken Proves Fandom Turns Strangers Into Friends with New York-Based Social Experiment
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: GlobeNewswire
[Credit: Weston Kloefkorn] NEW YORK, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Heineken® today launches Fans Have More Friends, a new global sponsorship platform built on the belief that fandom is one of the quickest ways to spark a connection between strangers. Rooted in Heineken®’s long-standing belief in the importance of sociability, and inspired by the book of the same name (Fans Have More Friends) by Ben Valenta and David Sikorjak, the platform reflects how shared passions help people connect naturally. It’s the first time Heineken® is bringing together its sponsorships across football, Formula 1® and music festivals, using fandom as both a social catalyst and a way to elevate social experiences in a world that can feel increasingly lonely. New research commissioned by Heineken® shows that three-quarters (75%) of fans say their fandom has helped them meet new people, making it one of the fastest ways to create bonds at a time when many people are missing IRL connections more than
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News
- HEINEKEN completes acquisition of FIFCO's beverage and retail businesses [Yahoo! Finance]Yahoo! Finance
- Heineken (OTCMKTS:HEINY) was downgraded by analysts at Oddo Bhf to a "neutral" rating.MarketBeat
- Heineken (OTCMKTS:HEINY) was downgraded by analysts at BNP Paribas from an "outperform" rating to a "neutral" rating.MarketBeat
- CEO of Heineken N.V. to step down on 31 May 2026 [Yahoo! Finance]Yahoo! Finance
- Heineken (OTCMKTS:HEINY) had its "buy" rating reaffirmed by analysts at Deutsche Bank Aktiengesellschaft.MarketBeat