Biggest Office Party Night of the Year Set for Unprecedented Surge in 0.0 Drinking
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: GlobeNewswire
AMSTERDAM, Dec. 04, 2025 (GLOBE NEWSWIRE) -- On one of the most popular dates for work festive parties, a new global study* from Heineken® 0.0, the World’s number 1† non-alcoholic beer, reveals that 2025 marks the first festive season where saying “no thanks” needs no excuse, with almost three-quarters (72%) of people confident to skip alcohol without fear of being judged or excluded. Attitudes towards drinking alcohol are changing fast. The study, carried out in five countries* in partnership with renowned author of Sober Curious, Ruby Warrington, reveals over two-thirds (67%) of people now say it’s outdated and inappropriate to ask why someone isn't drinking alcohol in 2025. Also, 81% agree it’s acceptable to say “no” to alcohol at festive events – no explanation required. A Global Surge in Confidence Back in January, Heineken®’s ‘0.0 Reasons Needed’ study showed Gen Z were leading a quietly confident movement, but some social stigma around not drinking alcohol still
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News
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