Heineken® Celebrates Historic Irish Pubs With Virtual Museums Launch [Financial Post (Toronto, Ontario, Canada)]
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: Financial Post
Article content AMSTERDAM, April 08, 2024 (GLOBE NEWSWIRE) — The Irish pub stands tall among cultural icons, revered locally and globally for their unparalleled social atmospheres. Recognised as the beating heart of Ireland's social scene, where stories and conversations resound within their walls. Heineken wants to shine a light on their importance by opening virtual “Pub Museums” across Ireland. Article content This innovative campaign from Heineken® aims to safeguard historical Irish pubs, advocating for their transformation into museums. Heineken® has partnered with three distinguished Irish pubs to pioneer the virtual Pub Museum experience. Patrons can now embark on a digital journey through time, exploring the rich history and stories told within these beloved establishments. By scanning a QR code on historical artefacts within the pubs, visitors can unlock a trove of historical facts and stories. Beginning with Toners Pub in Dublin on 5th April, followed by the oldest pu
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