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Stock impact report

Dialing Up Nights Out: Heineken® & Bodega Launch the No-Frills ‘Boring Phone’

HEINEKEN N V S/ADR (HEINY) 
NASDAQ:AMEX Investor Relations: theheinekencompany.com/investors
Company Research Source: GlobeNewswire
Heineken® and US brand and retail marketplace Bodega have launched ‘The Boring Phone', to help people discover there is more to their social life when there is less on their phoneIn a world where smartphones are becoming too interesting, ‘The Boring Phone’ takes things back to basics with no access to the internet, social media or other appsThe device will be shown for the first time on Thursday 18th April at a pop-up Bodega at Milan Design Week; the world’s leading festival for design and innovationFollowing research that reveals 90% of people admit to habitually scrolling on nights out, Heineken® has answered the “call” from young adults who want to disconnect from their tech MILAN, April 17, 2024 (GLOBE NEWSWIRE) -- Heineken®, in collaboration with tastemakers in street culture, Bodega have launched ‘The Boring Phone’. The limited run of ‘dumb’ phones – specifically designed to have reduced tech capabilities - has been created to encourage people to enjoy better real-life con Show less Read more
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