Heineken® Says "Cheers To The Real Hardcore Fans," – But They Aren't Who You Think [Financial Post (Toronto, Ontario, Canada)]
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: Financial Post
redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive. Heineken ® teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom. To announce their ambassador roles Jill and Virgil took part in a challenge to spot the ‘real hardcore fans' – HERE The campaign kicks off with a global competition to find the world's most dedicated “real hardcore” football fans, with a once-in-a-lifetime opportunity to attend the UEFA Champions League Final up for grabs – APPLY HERE Article content Article content AMSTERDAM, Feb. 08, 2024 (GLOBE NEWSWIRE) — Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football' platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make t
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