Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren't Who You Think [Yahoo! Finance]
HEINEKEN N V S/ADR (HEINY)
NASDAQ:AMEX Investor Relations:
theheinekencompany.com/investors
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Source: Yahoo! Finance
If the love of your life is football.If a lucky sock never goes missing.If your seat is more than just a seat.If you sing for your team, but not only in the stadium.If bed time is game time...You are a real hardcore fan. Cheers to you. Heineken® | Real Hardcore Fans with Virgil and Jill Heineken ® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive. Heineken ® teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom. To announce their ambassador roles Jill and Virgil took part in a challenge to spot the ‘real hardcore fans' - HERE The campaign kicks off with a global competition to find the world's most dedicated “real hardcore” football fans, with a once-in-a-lifetime opportunity to attend the UEFA
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