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Stock impact report

Heineken to slash up to 6,000 jobs in AI ‘productivity savings' amid slump in beer sales [CNBC]

HEINEKEN N V S/ADR (HEINY) 
NASDAQ:AMEX Investor Relations: theheinekencompany.com/investors
Company Research Source: CNBC
The Dutch brewer's beer volumes declined 2.4% over the course of 2025. “We committed to 400 to 500 million euros ($476,000 to $600,000) of savings on an annual basis,” he said. In this article An employee checks a Heineken beer bottle on a packaging conveyor at the Heineken NV brewery in Zoeterwoude, Netherlands. Jasper Juinen | Bloomberg | Getty Images Dutch brewer Heineken is planning to lay off up to up to 7% of its workforce, as it looks to boost efficiency through productivity savings from AI, following weak beer sales last year. The world's second-largest brewer reported lackluster earnings on Wednesday, with total beer volumes declining 2.4% over the course of 2025, while adjusted operating profit was up 4.4%. The company also said it plans to cut between 5,000 and 6,000 roles over the next two years and is targeting operating profit growth in the range of 2% to 6% this year. Heineken's shares were last seen up 3.4%, and the stock is up nearly 7% so far this year Show less Read more
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