Hermes Makes Birkin Bags Too Hard to Buy, Shoppers Claim in Suit [BNN Bloomberg (Canada)]
HERMES INTL SA UNSP/ADR (HESAY)
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Source: BNN Bloomberg
But two shoppers in California claim it has become so exclusive that its maker, Hermes International, is breaking US antitrust law. Hermes won't sell the rare bags to just anyone, and it requires potential buyers to purchase thousands of dollars of other products just for the chance they'll get access to the coveted leather totes, according to a lawsuit filed Tuesday seeking class-action status. Birkin bags aren't available for purchase on the Hermes website or displayed in their stores, where sales staff only show them in private rooms to “chosen” shoppers who are “deemed worthy,” Tina Cavalleri and Mark Glinoga alleged in their complaint in federal court in San Francisco. They claim that amounts to an unfair business practice for a public store and a violation of antitrust law. Hermes didn't immediately respond to a request for comment Wednesday. Cavalleri said she's spent thousands of dollars at Hermes, and was coerced into purchasing “ancillary products in order to obtain
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News
- Hermes emerges as the outlier with strong China sales, while the rest of luxury bleeds from the lack of shoppers [Fortune]Fortune
- Hermes Defies Luxury Slowdown With Sales Jump in China [BNN Bloomberg (Canada)]BNN Bloomberg
- Hermes hires Latham team to fight consumers' Birkin bag lawsuit [Reuters]Reuters
- Hermes International: Q1 2024 And FY 2024 Should See Strong Sales As Well [Seeking Alpha]Seeking Alpha
- 40 Best Fashion Schools in the World for 2024 [Yahoo! Finance]Yahoo! Finance