TV venture from Katzenberg and Whitman draws inspiration from Dan Brown's 'Da Vinci Code' [CNBC]
HP Inc. (HPQ)
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Getty Images Jeffrey Katzenberg Jeffrey Katzenberg is drawing inspiration from Dan Brown's The Da Vinci Code as he puts together his new short-form video company, Quibi. Speaking alongside Quibi CEO Meg Whitman on Tuesday at Axios' Smarter Faster Revolution event, Katzenberg said that after reading Brown's mystery thriller, a light bulb went off in his mind about media consumption. The Da Vinci Code has more than 100 chapters, averaging about five pages per chapter, far less than the normal 20 to 40 pages, he said. Publishers and editors have said to authors, if you don't want to stop in the middle of a chapter, don't write them longer, Katzenberg said, in an interview with Dan Primack of Axios, at the University of California at Los Angeles. A series for us will be two to three hours in length but comes in breaks or chapters that can be watched on the go. Viewers no longer have frequent stretches of 30 to 40 minutes to watch uninte
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