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Stock impact report

How A 330-Year-Old Swedish Company Is Disrupting Itself With Robots [Forbes]

HUSQUARVA AB S/ADR (HSQVY) 
NASDAQ:AMEX Investor Relations: husqvarnagroup.com/en/ir
Company Research Source: Forbes
At Royal Porthcawl in South Wales, site of the 2024 Women's British Open, something different happened. The fairways were cut overnight by a fleet of small, silent robots — the first time a major championship has been maintained this way. This wasn't a startup's moonshot. It was the culmination of a 30-year journey by Husqvarna, a Swedish company founded in 1689 that once made muskets for the king. Today, the firm is methodically dismantling the very market it helped create — professional lawn care equipment — by replacing it with something radically simpler. The story of how Husqvarna is navigating this transition offers a masterclass in self-disruption. It's also a cautionary tale about why even companies that invent disruptive technologies often struggle to capitalize on them. When Constraints Breed Innovation The robotic mower revolution began with an absurd constraint. Three decades ago, a small team of engineers set out to create a solar-powered mower. With only 40 watts Show less Read more
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