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Stock impact report

Ibotta and ABCS Insights Announce Partnership to Advance Campaign Measurement for Digital Promotions

Ibotta, Inc. Class A (IBTA) 
Company Research Source: Business Wire
Studies across snack, pet and beverage categories demonstrated Ibotta’s ability to drive measurable incremental revenue DENVER--(BUSINESS WIRE)--ABCS Insights, a leading ad effectiveness analytics company, and Ibotta (NYSE: IBTA), the performance marketing platform for promotions, today announced a partnership that provides CPG brands another way to measure how Ibotta’s promotional campaigns drive profitable revenue growth. Initial studies for brands within the salty snack, pet food and carbonated beverage categories demonstrated Ibotta’s ability to deliver sales lift higher than benchmarks for other digital media and promotions tactics.Today’s announcement reinforces Ibotta’s commitment to bring trusted third-party validation to digital promotions. This complements Ibotta’s groundbreaking LiveLift™ solution, which provides clients with enhanced measurement of incremental sales during their campaigns. Clients will be able to access ABCS Sales Effect studies immediately for their Ib Show less Read more
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