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Stock impact report

Q3 Rundown: Ibotta (NYSE:IBTA) Vs Other Advertising & Marketing Services Stocks [Yahoo! Finance]

Ibotta, Inc. Class A (IBTA) 
Company Research Source: Yahoo! Finance
The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries. The 6 advertising & marketing services stocks we track reported a satisfactory Q3. As a group, revenues beat analysts' consensus estimates by 1.4% while next quarter's revenue guidance was in line. Amidst this news, shar Show less Read more
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