British Airways in battle for 'survival' over coronavirus [Reuters (UK)]
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Source: Reuters
British Airways in battle for 'survival' over coronavirus - Reuters 3 Min Read LONDON (Reuters) - British Airways warned that its survival was at stake on Friday as its CEO told staff of plans to cut jobs and ground aircraft to tackle the “worsening situation” caused by coronavirus. Chief Executive Alex Cruz told BA’s staff in a message titled “the survival of British Airways” that coronavirus was causing a crisis “of global proportions like no other we have known”, more serious than the financial crisis, SARS or 9/11. “Please do not underestimate the seriousness of this for our company,” read the message from Cruz, a transcript of which was seen by Reuters. Airlines around the globe are cutting flights and costs amid plunging demand and U.S. travel restrictions on European passengers, with Europe’s second biggest airline Lufthansa ( LHAG.DE ) reported to have asked for state aid and low-cost carrier Norwegian ( NWC.OL ) pleading for help. The industry is braced for further failur
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