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Stock impact report

Bayer Selects Interpublic as Global Media, Production and Creative Agency Partner for Consumer Health Division

Interpublic Group of Companies, Inc. (The) (IPG) 
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am Check Earnings Report
US:NYSE Investor Relations: investors.interpublic.com
Company Research Source: Business Wire
BASEL, Switzerland--(BUSINESS WIRE)--The Consumer Health division of Bayer has selected Interpublic Group (NYSE: IPG) as the global agency partner for all creative, production and media, responsible for marketing activities for some of the most trusted and well-known brands in self-care.The selection of an integrated agency across brands and regions represents a new era in how Bayer intends to grow consumer love and trust in iconic brands like Aspirin, Bepanthen, Claritin, Canesten and more. The shift intends to capitalize on the acceleration of GenAI tools and capabilities to better engage with consumers at the local level.“Our new agency model addresses two competing forces in today's marketing landscape - the need for more connection and individuality alongside greater efficiency and automation," said David Evendon-Challis from the Consumer Health Division of Bayer. “IPG understands how data, AI and creative must converge in this new era and came forward with a strong offering Show less Read more
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