FCB Inferno London and Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, win Titanium Lion for "Dyslexic Thinking" [Financial Post (Toronto, Ontario, Canada)]
Interpublic Group of Companies, Inc. (The) (IPG)
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Source: Financial Post
CANNES, France, June 27, 2022 (GLOBE NEWSWIRE) — FCB Inferno London and Virgin Group, in collaboration with LinkedIn and Made By Dyslexia, have been awarded a Titanium Lion for their “Dyslexic Thinking” campaign at the Cannes Lions International Festival of Creativity — one of only six awarded in the category, FCB Inferno’s first-ever Titanium Lion and the network’s fourth in three consecutive years. The Titanium category, the Festival’s most prized and hardest category to win, celebrates breakthrough ideas that are provocative and that point to a new direction in the industry. The accolade follows the campaign’s success in other categories this week: two Silvers — one in PR and one in Social & Influencer — and three Bronze Lions: in Brand Experience & Activation, Creative Strategy and PR. The campaign, created by FCB Inferno London, got “Dyslexic Thinking” added as a skill on LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option t
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