Initiative Tops Global New Business Rankings in Major Industry Comeback
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: Business Wire
Network achieves #1 position worldwide and in North America following strategic wins including Paramount, Anthropic, and key client retentions NEW YORK--(BUSINESS WIRE)--Initiative has been ranked #1 globally in the COMvergence New Business Barometer H1 2025 rankings, marking a significant turnaround for the IPG Mediabrands agency. The agency also secured the top position in North America and leads new business rankings in six markets worldwide: the US, Belgium, Colombia, Denmark, Greece, and Portugal.The winning streak began in December 2024 with Initiative's capture of Volvo's $500 million global media account, ending WPP agency Mindshare’s 25-year relationship with the Swedish automaker. This momentum continued with major H1 2025 wins including Paramount streaming services and AI company Anthropic, while successfully retaining global pharmaceutical giant Merck and key clients in LATAM, Falabella and DiDi.The COMvergence report also highlights Initiative's strong local market per
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IPG
Earnings
- 11/10/25 - Miss
IPG
Sec Filings
- 11/28/25 - Form 25-NSE
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- IPG's page on the SEC website