IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emisssions From Media Activities
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: Business Wire
NEW YORK--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey sustainability solutions rooted in science-informed action. Across the globe, climate responses and disclosure regulations are rapidly evolving. The advertising industry – via the World Federation of Advertisers Global Alliance on Responsible Media and Ad Net Zero – is working to create standards for media-emissions reporting with an eye toward reducing emissions and contributing to a more sustainable future.IPG Mediabrands has forged partnerships that provide clients with streamlined and cost-effective access to preferred sustainability partners, delivering operational effectiveness in four key areas:Emissions Measurement: the leading carbon management platform for media, marketing, and advertising companies. Its cutting-edge solut
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