Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content
Gartner, Inc. (IT)
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Source: Business Wire
As Consumers Increasingly Question What’s “Real,” Marketers Should Make AI Transparent, Optional and Clearly Beneficial STAMFORD, Conn.--(BUSINESS WIRE)--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, “brands that use GenAI” refers to brands incorporating GenAI in consumer-facing messages, advertising and content.The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences.A Gartner survey of 1,539 U.S. consumers conducted in October 2025 revealed that consumer skepticism is also intensifying more broadly, creating a high-risk environment for synthetic or unsubstantiated brand claims. Sixty-one percent (61%) of consumers say they frequently question whether the information they use to make everyday decisions is reliable, and 68% frequently wonder whet
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IT
Earnings
- 2/3/26 - Beat
IT
Sec Filings
- 3/13/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- IT's page on the SEC website