Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content [Yahoo! Finance]
Gartner, Inc. (IT)
Last gartner, inc. earnings: 2/4 06:00 am
Check Earnings Report
US:NYSE Investor Relations:
investor.gartner.com/investor-relations
Company Research
Source: Yahoo! Finance
STAMFORD, Conn., March 16, 2026 BUSINESS WIRE )--Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this survey, "brands that use GenAI" refers to brands incorporating GenAI in consumer-facing messages, advertising and content. The finding suggests that growing consumer use of GenAI does not automatically translate into comfort with AI-powered brand experiences. A Gartner survey of 1,539 U.S. consumers conducted in October 2025 revealed that consumer skepticism is also intensifying more broadly, creating a high-risk environment for synthetic or unsubstantiated brand claims. Sixty-one percent (61%) of consumers say they frequently question whether the information they use to make everyday decisions is reliable, and 68% frequently wonder whether the content and information they see is real. "Marketers should treat GenAI as a trust decision
Show less
Read more
Impact Snapshot
Event Time:
IT
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
IT alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
IT alerts
High impacting Gartner, Inc. news events
Weekly update
A roundup of the hottest topics
IT
News
- Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing ContentBusiness Wire
- Alchemer Positioned as a Challenger in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms [Yahoo! Finance]Yahoo! Finance
- Medallia Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms Report [Yahoo! Finance]Yahoo! Finance
- Most AI investments fail—here's what the winners get right [Fortune]Fortune
- Is Gartner Stock Underperforming the S&P 500? [Yahoo! Finance]Yahoo! Finance
IT
Earnings
- 2/3/26 - Beat
IT
Sec Filings
- 3/13/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- IT's page on the SEC website