ITV's Big Bet Is Becoming Less About TV [Yahoo! Finance]
ITV PLC UNSP/ADR (ITVPY)
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Source: Yahoo! Finance
ITV's Big Bet Is Becoming Less About TV - Moby THE GIST ITV's latest results were not the kind that make traditional broadcasters look glamorous. The British broadcaster's ad revenue is still under pressure, linear TV is still fading, and profits are still being squeezed by a market that has moved on from the old schedule-led model. But the company's real story is no longer just about whether people are watching fewer commercials between soap operas. It is about whether ITV can finally persuade investors that it is becoming something else entirely. WHAT HAPPENED ITV reported broadly flat revenue for 2025, with growth in ITV Studios offsetting weakness in its Media and Entertainment division, which includes its traditional TV channels and streaming platform ITVX. Adjusted pre-tax profit fell 5% to £448 million (about $600 million), while statutory pre-tax profit dropped much more sharply, though that was distorted by a tougher comparison against the previous year, which incl
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