What would the sale of ITV's television business to Sky mean for STV? [Yahoo! Finance]
ITV PLC UNSP/ADR (ITVPY)
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Source: Yahoo! Finance
The UK's most popular commercial channel ITV1 - which carries significant public service obligations unlike most other commercial channels - would become part of a multinational business. But the implications of any deal for viewers in Scotland are much less clear. The part of ITV which may be sold, the media and entertainment division, runs the company's tv channels such as ITV1, ITV2 and ITV3 as well as the streaming service ITVX. ITV in talks to sell television business to Sky STV to cut 60 jobs and axe north news programme But ITV plays a different role in the marketplace in most of Scotland. ITV1 is not broadcast in central and northern Scotland. It is replaced by STV, although most of its programmes are bought in from ITV1 through an affiliation deal. Similarly, ITVX does not carry the same range of content in central and northern Scotland. ITV1 content, such as Emmerdale and Coronation Street, is available in most of Scotland through the STV Player instead.
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