IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon [Financial Post (Toronto, Ontario, Canada)]
IZEA Worldwide, Inc. (IZEA)
NASDAQ:AMEX Investor Relations:
izea.com/investors
Company Research
Source: Financial Post
Consumers Who Make Influencer-Driven Purchases are 2.4 Times More Likely to Shop on Amazon Than Other Online Retailers ORLANDO, Fla., April 18, 2024 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, “ Influencers & Amazon 2024 ” today. The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon. Article content Article content The survey found that 59% of social media users surveyed have purchased a product after seeing it used by an influencer, and 94% of those consumers have made influencer-inspired purchases on Amazon. Additionally, consumers who make purchases based on influencer recommendations are 2.4 times more likely to purchase on Amazon than any other website. “Our research underscores the substantial impact influen
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News
- IZEA Announces Q1 2024 Earnings Results Conference Call [Financial Post (Toronto, Ontario, Canada)]Financial Post
- IZEA Announces Q1 2024 Earnings Results Conference CallGlobeNewswire
- IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon [Yahoo! Finance]Yahoo! Finance
- IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on AmazonGlobeNewswire
- IZEA Wins Top Place to Work Award at Ragan's Workplace Wellness Awards [Yahoo! Finance]Yahoo! Finance
IZEA
Sec Filings
- 4/26/24 - Form 4
- 4/17/24 - Form 4
- 4/17/24 - Form 3
- IZEA's page on the SEC website