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Stock impact report

IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon [Yahoo! Finance]

IZEA Worldwide, Inc. (IZEA) 
NASDAQ:AMEX Investor Relations: izea.com/investors
Company Research Source: Yahoo! Finance
IZEA Report Finds 55% of Social Media Users Have Made Influencer-Driven Purchases on Amazon ORLANDO, Fla., April 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA ), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, “ Influencers & Amazon 2024 ” today. The report is based on U.S. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon. The survey found that 59% of social media users surveyed have purchased a product after seeing it used by an influencer, and 94% of those consumers have made influencer-inspired purchases on Amazon. Additionally, consumers who make purchases based on influencer recommendations are 2.4 times more likely to purchase on Amazon than any other website. "Our research underscores the substantial impact influencers have on Amazon shopping experiences. With 92% of influenc Show less Read more
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