Big Arch kicks off new big-ticket burger war among fast-food chains [USA TODAY]
Jack In The Box Inc. (JACK)
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Source: USA TODAY
After McDonald's CEO Christopher Kempczinski went viral for his Big Arch taste test, other fast food presidents decided to join in on the fun. Where's the beef? There's plenty in an escalating battle to be the place you go for Fast-food chains have tried to coax consumers not only with , but also with beefier burgers. McDonald's just expanded the menu with its biggest-ever burger, , while for the first time in a decade. "Chains are pursuing two strategies at once: value and premium," said Taylor Tomita, a research and outreach specialist at data and content agency NeoMam Studios. "Companies like McDonald's have leaned heavily into value menus over the past year to attract budget-conscious customers. But they're also launching bigger burgers like the new Big Arch to appeal to people who want something closer to a restaurant-style experience." Other bigger burger examples, he said, include , and , which NetCredit recently deemed the , weighing in at 3.56 ounces for $5.92. McD
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