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Stock impact report

When The Fast Food Breakfast Battle Resumes, Jack In The Box Will Be Armed With A New Coffee Platform [Forbes]

Jack In The Box Inc. (JACK) 
Last jack in the box inc. earnings: 2/19 04:05 pm Check Earnings Report
Company Research Source: Forbes
Jack's new Boosted Coffee is part of the chain's focus on breakfast as the entire quick-service... [+]segment jockeys for morning share.Jack in the BoxBefore the coronavirus outbreak gripped the nation and devastated the restaurant industry, there was a pretty compelling breakfast storyline happening in fast food.Breakfast has been the only growing daypart in an otherwise stagnant market and morning promotions drove positive transactions in the quick-service segment prior to widespread stay-at-home mandates in early March,according to The NPD GroupDriving this trend? Good, old-fashioned competition.The breakfast space was intense well before Wendy’s jumped in (again) on March 2. McDonald’s, the longtime market share leader, has been losing morning share to the likes of Chick-fil-A and Taco Bell. Throw in Wendy’s formidable presence, buoyed by a (pre-pandemic)$70 million to $80 million marketingConsider the activity leading up to and just after Wendy’s breakfast roll out: McDonald’s in Show less Read more
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