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Stock impact report

Lawsuit accuses JetBlue of using customers' personal data to raise air fares [Yahoo! Finance]

JetBlue Airways Corporation (JBLU) 
Last jetblue airways corporation earnings: 1/23 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: investor.jetblue.com/investor-relations
Company Research Source: Yahoo! Finance
data to ?set ticket prices, after its response to a social media post raised ?concern that the carrier employed "surveillance pricing" to make flying more expensive. According to a complaint filed late Wednesday ?in Brooklyn federal court, JetBlue conceals its use of "trackers" to set prices dynamically, and shares data with third parties whose programs help it decide when to raise fares. "Consumers should not have to have their privacy rights violated to participate in [JetBlue's] digital rat race ?for airline tickets which should ?cost the same for each similarly seated passenger," the plaintiff, Andrew Phillips, said in the complaint. JetBlue declined to comment on the ?lawsuit on Thursday. It also said it does not use personal data or artificial intelligence to set ticket prices. Surveillance pricing lets companies use browsing histories, locations and other personal ?data to ?set individual prices. The lawsuit followed an April ?18 exchange on X where ?a passenger prais Show less Read more
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