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JetBlue used customers' personal data to set ticket prices, lawsuit alleges [CBS News]

JetBlue Airways Corporation (JBLU) 
Last jetblue airways corporation earnings: 1/23 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: investor.jetblue.com/investor-relations
Company Research Source: CBS News
The proposed class action, filed by New York resident Andrew Phillips, accuses JetBlue of tracking his information as he was booking airfare on the carrier's website for the "purpose of setting pricing." Such tactics can be used to offer different fares to customers based on their individual internet history, demographic and other factors, according to the suit. "Consumers should not have to have their privacy rights violated to participate in [defendants'] digital rat race for airline tickets, which should cost the same for each similarly seated passenger," the lawsuit alleges. "It allows defendant to manipulate prices in real time in order to make as much money as they can on fares for airline tickets, which are priced differently for consumers based on their private information, which they did not consent to surrender for this purpose," the suit added. The complaint also alleges that he was not informed that his information was being monitored or sold to third parties. Jet Show less Read more
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