Sparkling teas eye non-alc opening [Yahoo! Finance]
JARDINE MATHESON UNSP/ADR (JMHLY)
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Source: Yahoo! Finance
tasty, good-quality options – and those behind sparkling tea believe they can muscle in. “It's there and it's happening. We're leading the charge in that,” David Begg, the founder and CEO of UK-based The Real Co., says. The Real Co. isn't alone. The likes of Saicho, another UK-based sparkling-tea business, Denmark's Copenhagen Sparkling Tea Company and Lithuania's AcalaDrinks, are at the forefront of a category that, while still in its early stages, is winning custom, particularly in high-end, on-trade venues and specialist retailers but, in certain markets, more mainstream off-trade settings, too. Flavour and food Anyone working in food and beverage knows taste is a key component of any sustained success a brand might enjoy. “Taste is king” is something of a truism but, amid all the corporate and investor attention on moderation and how that's shaking up the beverage sector, it's a truism worth underlining: more drinkers might now be interested in non-alcoholic options but th
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