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Stock impact report

Top 10 Trending Destinations For 2026, According To American Express Travel [Forbes]

JARDINE MATHESON UNSP/ADR (JMHLY) 
NASDAQ:AMEX Investor Relations: jardines.com/en/ir/ir.html
Company Research Source: Forbes
Where are travelers most excited to go in the year ahead? American Express Travel has unveiled its annual trending destinations list, highlighting must-visit destinations around the world. This year's list features fresh new destinations and highlights that 89% of card members feel more excited to travel when they are going to a hotel or destination they've never visited. Audrey Hendley, President of American Express Travel, tells me about this year's selection, "Travelers are seeking hotels that reflect the destinations they're exploring, with meaningful local touches, unique activities, and memorable culinary experiences.” Travelers' priorities are also changing, with 79% stating that unique itineraries or accommodations are important when booking a trip. 80% prefer properties that are hidden gems as opposed to well-known resorts. And finally, culinary experiences are a significant factor to consider when choosing a destination. 72% ranked food and social scene in their top thr Show less Read more
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