The Rise Of The Chief Communications Officer [Forbes]
Korn Ferry (KFY)
Last korn ferry earnings: 3/10 04:05 pm
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Source: Forbes
Communication is at the heart of everything businesses do. A good plan, product or service you don't communicate doesn't matter. A viral negative customer response left unanswered has a long-term drag on reputation and performance. While paid marketing can mask a lackluster reputation, a strong reputation built over time always carries marketing efforts higher up the efficiency chart to drive conversion. Always. The incredible transparency the internet has afforded us all (or forced on us, depending on your point of view) has significantly elevated the impact of what you do or don't say and how you do or don't say it. Social media changed everything about communications strategy because when the entire population can be their own media channel, separating audiences, as we used to do so stringently earlier in my career, is virtually impossible. Where “control the message” used to be the rallying cry in the profession, today “share your story” is much more effective and efficient i
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News
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- Business travel survives the Zoom era, as leaders jump back on flights [Yahoo! Finance]Yahoo! Finance
- Only 7% of CEOs appointed so far this year have been women [Yahoo! Finance]Yahoo! Finance
KFY
Earnings
- 3/6/24 - Beat
KFY
Sec Filings
- 3/11/24 - Form 4
- 3/8/24 - Form 10-Q
- 3/8/24 - Form 144
- KFY's page on the SEC website