Coca-Cola Co. creates digital strategy role [Yahoo! Finance]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
The move is part of a series of management changes announced in the run-up to COO Henrique Braun taking the helm at the US drinks behemoth in March. Sedef Saligan Sahin has been named chief digital officer, a new position to “unify digital, data and operational excellence across the company”, the Fanta and Sprite owner said in a statement. In the position, Sahin, currently the president of Coca-Cola's business in Eurasia and the Middle East. will also be “integrating the company's digital network and connecting work across related functions”. “The chief digital officer position is a pivotal new role for our future,” Braun said. “Over the next several months she will assess how to organise the teams responsible for digital across the enterprise to help strengthen execution, simplify how we work and enable us to deliver for consumers with greater precision and speed.” Sahin joined Coca-Cola in 2003 and worked as marketing president for the group's nutrition, juice, dairy and pl
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