Minute Maid Spiked Taps Action Bronson for Campaign [Yahoo! Finance]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
chef Action Bronson to highlight the brand's message of individuality and versatility. The campaign centers on the idea of embracing “every side of who you are,” aligning with Bronson's multi-faceted public persona across music, food and entertainment. Known for adopting multiple alter egos, Bronson is featured as the face of the campaign, which positions the brand around personality-driven consumption occasions. “I am not just one thing,” Bronson said in a news release, adding that the partnership reflects his approach to creativity across different disciplines. The campaign comes as the alcoholic ready-to-drink category continues to expand, with the segment growing 5% year over year. Minute Maid Spiked has outpaced that growth, rising 92% over the latest 52-week period, according to Circana data cited in the release. The brand's portfolio includes wine-based and vodka-based RTD products designed for convenience, with no mixing required. Core offerings include citrus wine-bas
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News
- Georgia Tech planning to buy North Avenue property from Coca-Cola for over $31 million [CBS News]CBS News
- UBS Turns Slightly More Positive on Coca-Cola (KO), Notes Improving Trends [Yahoo! Finance]Yahoo! Finance
- How Coca-Cola conquered the world and captivated America's imagination [USA TODAY]USA TODAY
- Coca-Cola's New People Chief And What It Means For KO Investors [Yahoo! Finance]Yahoo! Finance
- The Coca-Cola Company Selects New Global Chief People Officer [Yahoo! Finance]Yahoo! Finance
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