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Stock impact report

The $50 billion burgeoning sector betting on your nostalgia for classic American brands [Fortune]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Fortune
“My change and keys fall out sitting,” posted Robert C. about his Dockers Men's Classic Fit khakis. “Excellent with major exception of front pocket depth,” wrote Disappointed Loyalist, who posted a one-star review of a pair of pebble-brown Signature Classic Fit trousers. “These are actually 4-star pants,” clarified IWearPants in an online review thread . “Unfortunately, they've committed the ultimate atrocity in fashion; they made the pockets too shallow.” By IwearPants' measurement, the pockets on his new Dockers are 1.5 inches less deep than his old pair. And he made a plea: “If Dockers (or parent Levi Strauss) needs to raise the price by a couple of bucks per pair, so be it. Just give me back deep pants pockets on my Dockers.” Levi Strauss is actually no longer the parent company of Dockers; in May it sold the label to brand ownership giant Authentic Brands Group (ABG) for an initial value of $311 million, with the potential to reach $391 million based on performance under Aut Show less Read more
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