A-list stars and a fight for relevance: How American Eagle, Gap and Levi sparked a new ‘denim war' [CNBC]
Levi Strauss & Co Class A (LEVI)
Last levi strauss & co class a earnings: 4/7 04:15 pm
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Source: CNBC
The campaigns cost retailers millions of dollars but were necessary to drive sales in a competitive market, analysts said. Industry wide, brands aired nearly 70% more denim spots this year compared to last, according to data from TV outcomes company EDO. Levi Strauss CEO Michelle Gass was out for a run in San Francisco last March when she first heard the song “ Levii's Jeans ” from Beyonce's latest album, “ Cowboy Carter .” “Literally, I got chills,” Gass recounted to CNBC, adding the name check represented a “once in a lifetime” marketing opportunity she couldn't afford to squander. “She is one of the most celebrated and influential artists of our time ... We asked the question, ‘Could there be something more?'” Six months later, Levi announced Beyonce would star in a new global marketing campaign . Then, a pattern that's repeated itself since Levi invented blue jeans more than 150 years ago happened again: competitors raced to catch up. Gap and American Eagle launched the
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News
- Beyonce, Sydney Sweeney and a fight for relevance: How American Eagle, Gap and Levi sparked a new 'denim war' [MSNBC.com]MSNBC.com
- The $50 billion burgeoning sector betting on your nostalgia for classic American brands [Fortune]Fortune
- Is Levi Strauss's 2025 Rally Justified After 32.8% Gains and Digital Expansion? [Yahoo! Finance]Yahoo! Finance
- Levi Strauss & Co. (NYSE:LEVI) had its "hold (c+)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- San Francisco Mayor Daniel Lurie has won over his city [Los Angeles Times (CA)]Los Angeles Times
LEVI
Earnings
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- 11/10/25 - Form 4
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