A-list stars and a fight for relevance: How American Eagle, Gap and Levi sparked a new ‘denim war' [CNBC]
Levi Strauss & Co Class A (LEVI)
Last levi strauss & co class a earnings: 4/7 04:15 pm
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Source: CNBC
The campaigns cost retailers millions of dollars but were necessary to drive sales in a competitive market, analysts said. Industry wide, brands aired nearly 70% more denim spots this year compared to last, according to data from TV outcomes company EDO. Levi Strauss CEO Michelle Gass was out for a run in San Francisco last March when she first heard the song “ Levii's Jeans ” from Beyonce's latest album, “ Cowboy Carter .” “Literally, I got chills,” Gass recounted to CNBC, adding the name check represented a “once in a lifetime” marketing opportunity she couldn't afford to squander. “She is one of the most celebrated and influential artists of our time ... We asked the question, ‘Could there be something more?'” Six months later, Levi announced Beyonce would star in a new global marketing campaign . Then, a pattern that's repeated itself since Levi invented blue jeans more than 150 years ago happened again: competitors raced to catch up. Gap and American Eagle launched the
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LEVI
News
- Levi Strauss & Co. to Webcast Fourth Quarter and Fiscal Year-End 2025 Earnings Conference CallBusiness Wire
- Levi Strauss & Co. Launches the Levi's® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes [Yahoo! Finance]Yahoo! Finance
- Levi Strauss & Co. Launches the Levi’s® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their ClothesBusiness Wire
- Levi Strauss & Co. (NYSE:LEVI) was downgraded by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from a "buy (b-)" rating to a "hold (c+)" rating.MarketBeat
- JONATHAN TURLEY: 'Say Her Name' becomes radical rallying cry for Democrats' mob rule [FOX News]FOX News
LEVI
Earnings
- 10/9/25 - Beat
LEVI
Sec Filings
- 1/9/26 - Form 5
- 12/16/25 - Form 8-K
- 12/15/25 - Form 4
- LEVI's page on the SEC website