Why El Pollo Loco's rebrand invites diners to ‘Get Loco' [Yahoo! Finance]
El Pollo Loco Holdings, Inc. (LOCO)
Last el pollo loco holdings, inc. earnings: 4/30 04:05 pm
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US:NASDAQ Investor Relations:
investor.elpolloloco.com/investor-relations
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Source: Yahoo! Finance
El Pollo Loco this month launched a rebrand and accompanying campaign as the fast-casual grilled chicken chain continues its ongoing three-year strategy around strengthening its identity, keeping pace with culture and increasing awareness. But even as the company faces a challenging consumer environment, CMO Jill Adams said that its efforts are a brand turnaround — not a business one. “Our business is incredibly healthy,” the executive said. "We've been in business for 50 years. How do we think about the next 50 years and the legacy we want El Pollo Loco to leave as we go into that journey?” To help build that legacy, El Pollo Loco evaluated its brand and found an opportunity to communicate more authentically about the brand's value proposition as it looks to engage consumers and find new ones while growing its footprint Core to the brand refresh, which launched on May 15 , is a new tagline, “Let's Get Loco,” a double entendre that serves as both a call-to-action (“What should
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News
- Q3 Earnings Roundup: El Pollo Loco (NASDAQ:LOCO) And The Rest Of The Traditional Fast Food Segment [Yahoo! Finance]Yahoo! Finance
- El Pollo Loco adds Bob Wright to its board [Yahoo! Finance]Yahoo! Finance
- El Pollo Loco Appoints Robert D. Wright and Tana Davila to Board of Directors [Yahoo! Finance]Yahoo! Finance
- El Pollo Loco Appoints Robert D. Wright and Tana Davila to Board of DirectorsGlobeNewswire
- El Pollo Loco (NASDAQ:LOCO) had its "buy" rating reaffirmed by analysts at Jefferies Financial Group Inc..MarketBeat
LOCO
Earnings
- 10/30/25 - Beat
LOCO
Sec Filings
- 12/15/25 - Form 8-K
- 11/20/25 - Form 8-K
- 11/7/25 - Form SCHEDULE
- LOCO's page on the SEC website