Lowe's kicks off partnership with Messi. How the soccer star could help the company [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Yahoo! Finance
The Mooresville-based home improvement retail chain is adding Lionel Messi to its roster of sports partnerships, along with his team, Major League Soccer's Club Inter Miami CF. Lowe's also is partnering with CONMEBOL Copa América 2024 USA , a soccer tournament which will be played this summer in cities across the U.S. including Charlotte, and where Messi's Argentine team is defending its title. The deal announced Thursday morning makes Messi the first soccer player to join Lowe's roster of partnerships that includes NFL and NBA teams and athletes. It also has included the hometown Major League Soccer team, Charlotte FC since 2022. The partnership means Messi will be included in Lowe's brand marketing and advertising, Lowe's spokesman Steve Salazar said. “I am happy to partner with Lowe's, a brand that understands the importance of collaboration and helping people succeed,” Messi said in a statement. Six months ago, soccer fans flooded uptown Charlotte when the global supers
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