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0 0.000137102744796982 0 0 2.74205489593652E-05 0.000191943842715712 0.000767775370863006 2.74205489593652E-05
Stock impact report

Alo Yoga, Vuori gaining share in activewear market, report finds [Yahoo! Finance]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Yahoo! Finance
In the last 12 months, both brands have gained 1% market share, while Under Armour lost share, according to the report. Athleta, Adidas and Fabletics all either held steady on market share year over year or grew share. Vuori is gaining more wallet share of its existing shoppers as well, Earnest said. Vuori shoppers increased their spending at the brand to 27.4% of their overall active and athleisure wallet, up from 21.6% last year. Alo Yoga's wallet share held steady. Dive Insight: In a competitive activewear landscape that has gained the attention of many direct-to-consumer brands in recent years, Vuori and Alo Yoga are gaining on competitors. Both brands share significant shopper overlap with activewear powerhouses like Lululemon (52% for Vuori, 63% for Alo Yoga) and Nike (30% and 34%, respectively). In Vuori's case, its growing customer base is also becoming more loyal. Earnest noted that Vuori shoppers spent 17% less through Nike's DTC channels this April than the same ti Show less Read more
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