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Stock impact report

These work besties ditched their corporate jobs and poured their savings into an athleisure brand [Business Insider]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Tiffany Chng and Olivia Yiong were work besties at GuavaPass, a company bought by ClassPass. Both were laid off, so during the pandemic, they ditched corporate life and launched an athleisure brand. Building a brand in a hot, modest, and already saturated market like Singapore was no easy task. Tiffany Chng and Olivia Yiong said they went from being work besties to regular besties and then work besties again. The duo, both 31, met in 2018 and became inseparable while working at GuavaPass, a fitness app. Yiong was laid off when Guavapass was acquired by ClassPass in 2019. Two years later, during the pandemic, Chng was laid off from her marketing job. The duo reunited to launch an athleisure brand, then called Butter, despite having no experience in fashion or entrepreneurship. Chng's retrenchment and the pandemic lockdown gave them the p Show less Read more
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